Some Tips in Designing a Law Logo
Law logos that most firms use are already over used. Law firms think that the best way to represent their business is with either a gavel or the scales of justice, but the problem is that almost all of them think that way and you find the same images in most of their logos. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are actually great. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. What we are trying to say here is to give your old icons something new.
A single thing can be used to make a great logo. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. If you are Zanes Law, then you can use the letter Z to be part of your logo.
Logo is the best way to tell people what you do. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. Using your name is a great way to build your brand or reputation. If the logo design is not well executed then it will not achieve its purpose. If you pair the name with an icon or a monogram then it can give a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.